The calendar is full of events of any kind. Professional and personal events take place every day but not all of them succeed. Only a few events stand out and are much better than average. But why? What makes them different?
Event management requires more than hard work. You need to know the secrets to give the public what they expect or even more. The following are ten key points that you must follow if you want to be a successful event manager:
- Choose an appropriate data and time: try to avoid coincidences with other mass events, like important football matches or even Tv shows, like the premiere of the last chapter of Lost.
- Choose the best place: don’t save costs in this chapter of the budget. People will be pleased to be in a representative building or in a very special place and this will help to transform the event experience into a positive message from the event responsible.
- Prepare a program focused on public: think in your public and not in other people related with the event. Public is the first, so examine each little detail from start to end.
- Work with the mystery factor: you can play with the mystery factor like Apple and other companies do to make your event more interesting.
- Publish only the important information related to the event and avoid other less important. Don’t forget to mention clearly how to arrive directions and a detailed schedule.
- Simplify the registration and accreditation processes as much as possible.
- Demand your team a friendly attitude with the public.
- If there is time for lunch, take in consideration being innovative and offer something new, but be careful with cultural differences related with gastronomy.
- Invite someone with charisma who can contribute with a special point of view related with the event.
- Avoid unnecessary commercial messages and always keep your promises with the public.
Bonus: You can’t always control all the factors and you must assume that not everything will go as planned. So there are a few extra rules to apply if something does not work as expected:
- Be water my friend: Keep calm if things go wrong. You will have time for accountability after the event.
- Be prepared to be very flexible, much more than you would think if is your first event managed.
- Don’t try to cover unexpected expenses or mistakes that don’t reconcile the budget. Be always honest with your partners.