Speaking in public requires certain ability if you want to succeed. The hardest thing when someone speaks to the crowd is to keep the viewers attention all the time, avoiding that them fall sleep or being distracted by the flight of a fly. The key is be able to find the way to add value to the public and engage with them since the first moment.
In the business world we have good examples of people who speak publicly in a masterly way. Some people are even able to convince to others that a bad product is good, or can sell a project that is only a collection of papers, only with their good speaking ability. In my opinion, this is the ranking of the best speeches that you can see on Youtube:
A good example of these arts is Steve Jobs, who recently was forced to leave his position as CEO in Apple. He’s one of the best communicators that one can find. Considered by his legions of fans like a kind of religious leader, Jobs has made great moments in conferences and presentations. For example, the emotional speech to the graduates of Stanford University in 2005, talking about getting fired from Apple in 1985, life and death.
Another famous rapporteur Guy Kawasaky, famous blogger and entrepreneur, who besides being a great presenter, has written interesting articles on the subject. How to make an effective presentation is one of their specialties, as you can see in his famous “10-20-30 Presentation Rule” in this video:
Martin Luther King
If we move to other areas away from the business, in politics we have seen great speeches with techniques that can apply to any business. For example, all the people knows the great speeches of Martin Luther King, in a time when there were no computers and a screen next to each speaker. A person like Luther King was able to attract the attention of millions people around the world:
Also we can find extraordinary examples of great speechs in the sports world. The coaches try to motivate their teammates to get the best of them and a deep speech is a good tool. Reaching the heart of the athletes and get to the depths of their minds, can be a can be a lethal stimulant when going to the field. Here is a video of a great speech given by a football coach at his college players:
Josep Guardiola, F.C. Barcelona coach
Sometimes, the words are not enough so you can try with the audiovisual and media tools. This is the case of Josep Guardiola, who gave his players a video inspired by the movie Gladiator, while he was explaining the reasons why he believed they could and should win the Champions League Final. Here is the video:
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